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15 May 2007
a research initiative of the Institute of Infinitely Small Things
U.S. Boston
Members of The Institute for Infinitely Small Things had been seen for a while in the streets of Boston and Cambridge, MA translating corporate advertising language into simple performances. Cingular's "Rollover" campaign resulted in groups of people rolling around on the sidewalk in front of the poster.

There's also a database of ads and user-suggested ideas for acting out the commands. The misguided language becomes obvious with Daimler/Chrysler's "Build it, Find it, Drive it" campaign once a user conjures the suggestion to make your own "Ramshackle car made of driftwood."

Urban/City
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Features
By Joni Taylor
Part 1

Apocalypse may be the new black, but the Plague, the Cold War and the Millennium Bug combined did not add ...
Joni T
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Projects  

nolvadex

Gardending Superfund Sites is an art project that fosters discourse around the issues of nature preservation, industry, and activism. Information and workshops with students and community groups to create a call to action to high tech industries to take responsibility for their actions.
AmyF
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Link of the Week:  
Interview with Fritz Haeg by Nato Thompson

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