Just got back from ATA (Artists' Television Access), where i saw this amazing film followed by a Q&A round with one of the directors.
"Czech Dream is a documentary about the effects of rampant consumerism on a post-communist society by setting up a consumer hoax. The filmmakers set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for something that didn’t exist.
For two weeks, the streets of Prague were saturated with advertising for the fake hypermarket. The ads proclaimed: “Don’t Go, Don’t Rush, Don’t Spend” drawing over 4,000 people to turn up on the ‘opening day’. When they arrived at a green field where, instead of a hypermarket, they found just the dream hypermarket’s façade."
For the Garage festival 09 Free Soil have conducted a site specific research project investigating the environment of the Baltic Sea.
We created an alternative archive of political and historical events that have occurred in the Baltic Sea region, especially Stralsund and linked these with the sea’s responses. The impact of Industrialisation, population growth and political changes has resulted in climatic and environmental changes recorded in the sea. Nature retaliates by creating new forms, one of the most significant being the spread and growth of toxic Blue Green Algae or “phytoplankton”
Images: wooden sewerage pipe from Stralsund. &
Portrait of William Lindley the designer of the first sewerage system in Stralsund, algae on paper.